Amazon SEO vs Google SEO

Amazon Sellers ask this question a lot, and the answer is a little more complicated than they think! In this article our team will break it down so it is easy to understand.

Let’s dive right into it… but first, we are going to make a few assumptions about you as the reader.

  1. You are selling on amazon, are thinking about selling on amazon, work for someone who sells on amazon, or smell like someone who works at amazon.
  2. If you are selling on amazon, your products are not ranking organically on the first page for your search terms.
  3. You are not an SEO expert

… If that sounds like you, please keep reading.

… If that doesn’t sound like you, why are you even here? Shouldn’t you be on the beach somewhere watching the money enter your bank account from all of the sales you are making on amazon?

Let’s get started!

What Is SEO?

To start, we should first define the term. SEO stands for “Search Engine Optimization”

OK… Thank you captain obvious…

What Is A Search Engine?

A search engine is a newer concept that has only been around since the start of the internet and google in particular.

And let’s be honest… when people talk about SEO, they are probably talking about google.

Google SEO

It is by far the most popular option when people are searching for an answer and they are looking for the most relevant content. I will say it again…Google serves the results to these queries (words that are entered into the search box) with the most relevant content. How does google determine what is the most relevant content? There are tons of articles out there about the google algorithm, but here are the main ones…

Google's Algorithm

Google’s algorithm is updated regularly to try and provide searchers the most relevant content. They make iterations often and they give it a new name every time. These iterations in the algorithm are attempts at adjusting how these factors are weighted so that the most relevant content continues to be served to the visitor.

These factors are not completely available to the public, but the most common and widely known google seo factors are…

  • Keyword density
  • Links
  • Domain Authority
  • Bounce rate
  • And many, many more…

Google Product Optimization

If you are trying to rank on google for certain terms, make sure you understand the gravity of task you are attempting to undertake. It is a lot of work and there are things that you can do to help improve those google rankings, but understand that it takes a lot of time, effort, and knowledge of SEO to get positive results. Even if you do all of these things, you very often do not get results over night. 

For more immediate results, it is better to go the paid traffic route that gives you a positive ROI. The most common for amazon sellers are facebook ads, google ads, and instagram ads. 

This will allow you to grow your business immediately while you take baby steps to improve your google SEO. 

If you are already doing ads and you are looking to improve your google SEO. I would look into SEMrush. It is a tool that allows you to see the factors that google sees so you have a better understanding of how your site stacks up against the competition for your target keywords. 

For amazon sellers, you are really only interested in making more sales. To get sales through Google SEO, you have two main options: 

  1. Get your own site to rank on google
  2. Get your amazon product listing to rank on google
Get your own site to rank on google: 

There are plenty of courses out there that help you understand the basics of Google SEO and getting your website to rank on google. The topic is too vast to get into in this page, but we will be adding more content to this site regularly. If you want to stay in the loop, you can sign up for our monthly email list here!

Get your amazon product listings to rank on google: 

In our forum post here we discuss how you can use linkbuilding to get your amazon products to rank on google

Amazon SEO

Eventually, Amazon came around and created a new kind of search engine. One that provided customers the most popular products when you search for a term. Amazon is all about conversion rate and making sales. I will say it again… Amazon serves the results to queries with products that it thinks will result in a sale. How does amazon determine which products are going to convert? There are lots of amazon gurus out there that have complicated theories out there, but really it is quite simple…

Amazon's Algorithm

Amazon’s Algorithm is called the A9 algorithm and they make iterations often, and they give it a new name every time by incrementing the number after the “A”. These Iterations are attempts at creating a better shopping experience for the customer and creating more opportunities for making more sales.

How To Rank Products On Amazon

  • Make More Sales
  • Increase Your Conversion Rate
  • Sell Products That People Want
  • Sell A Quality Product

Captain Obvious has been busy today… Let’s break down each one of those individually

Make More Sales On Amazon

If you are just starting to sell your product on amazon, you will be hidden on the way-back pages of the search results. What do you do? Create a sponsored ads campaign. You will need to do this first so that you can give amazon visitors a chance at finding your product.

How do you know keywords to bid on? We have compiled a list of the best keyword research tools to help you.

Once you have compiled a list of keywords, you will want to put them into your amazon sponsored ads campaign. We have partnered with Sellozo and they have offered our readers a special discount code available here. They offer a wide variety of software services, but the automated ppc campaigns is a huge time saver.

If you data and spreadsheets really aren’t your thing and you want us to do it all for you, this is where you want to go for your amazon sponsored ads campaign setup.

Increase Your Conversion Rate on Amazon

How do you increase your amazon conversion rate? Well, we would be the experts in that!

There are many factors that lead to high amazon product conversion rates. If you would like to learn more about any one in particular just click on the link!

Great Product Photography
Great Copywriting
Competitive Price
Good Product Reviews
A Product Video
Enhanced Brand Content
Some Sort of Deal or Discount

Speak With an Amazon SEO Consultant

Here at the listing factory we offer amazon SEO consulting. We would be happy to spend a few minutes over the phone with you to discuss your amazon store! Please let us know when you are available below!

About The Author

Brendan Steele is an Amazon FBA Expert and content contributor to a wide audience. Brendan is the Co-Founder of The Listing Factory, a marketing agency dedicated to the success of private label amazon sellers. The Listing Factory focuses on increasing the amazon conversion rate of their clients so they can achieve long-term success selling on amazon! If you would like to schedule a call with The Listing Factory, please schedule a time with us below!

Schedule A Call With Brendan

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